About Us

Founded in 2018 Pragmattica is a strategic digital consulting firm specializing in giving relevant, current and qualified strategic business development advice and solutions to B2B clients that require assistance navigating the digital media landscape.

We are strategists, advisors, coaches, practitioners and heavy lifters.

Leverage on our 12+ years of best practice business knowledge, and hands-on experience and nurtured relationships within our industry network to aid you in fast tracking barriers to entry and dodging various pitfalls that could ultimately cost you your business.


From having focused on a niche market in digital media, mostly for online publishers, and traditional media companies needing help in programmatic advertising, and to increase online ad revenue.

Pragmattica now works with companies locally and internationally.

  • Gaming
  • Entertainment
  • Start Ups
  • SaaS
  • Technology
  • Financial Services
  • Education & E-learning
  • Investment Firms
  • B2B Brands

Our Services

From consulting and advisory, to assessments and evaluations, to workshops and training on digital media, marketing, monetization, commercial / go-to-market / B2B strategies, performance marketing, reporting and analytics, programmatic advertising, data monetization and ad-tech. We continue to grow our expertise and expand our client and service footprint across Africa and beyond.​

Service Providers

Our most valuable piece of business collateral is our appreciation that many times ambition, direction, instruction and expectation, are lost in digital translation between clients and service providers.

We share the benefit of our years of experience with both parties to the conversation and have an extensive network of trusted partners we can refer our clients on to for services beyond our scope of expertise.

Our Approach

We have seen the increased value that taking a more integrated pragmatic approach has for our clients. Our methodology is practical, and results driven. We are actively part of the process from start to finish. Unlike your traditional corporate consulting firms, Pragmattica is an agile consultancy.

We don’t just consult and leave you with an overwhelming report and a large bill. 

We work with you and empower you to implement the strategy to make progress and deliver results.

  • We give strategic and intentional solutions that address your risk priorities.
  • Increase your profit and revenue.
  • Help you acquire new customers.
  • Grow your opportunities with existing customers.
  • Measure the progress & results.
  • Ensure sustainability of the strategic direction.

About the Founder

Amanda Louw Bester

Founder of Pragmattica, a thought leader for digital advertising and publisher monetization in Africa, with a keen focus on mobile.

12+ years in digital marketing and advertising industry working with leading brands, agencies, media companies and ad technologies.

Within 5 years of her career Amanda headed up the African portfolio for a Singaporean mobile ad network.


Amanda has been a speaker,  panel moderator and workshop facilitator for numerous events.

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