A superb opportunity for an experienced B2B Digital Strategist to work on 2 key accounts (Tech Solutions Co & Financial Services Provider) in the B2B space. Consider your role as a strategist working off a clean canvas, allowing you the opportunity to create your masterpiece.
Starting off with 6 – 12-month contract
Key Requirements for the job:
- Minimum 4 years’ proven work experience as a digital marketing strategist.
- Relevant Marketing / Communications degree.
- Excellent understanding of B2B account-based marketing and the current digital marketing landscape and platforms.
- Experience in communications & PR strategy advantageous.
- Excellent presentation skills, as our requirement includes the presentation of strategy to clients.
- Results driven and goal orientated.
- Hands on experience with online marketing tools and practices (SEO/SEM, web analytics and CRM software)
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong project management skills
- Experience spanning across multiple industries including financial services, telecommunication &, technology.
- Deep understanding of individual digital channels and how they all work together
- Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals
- Understanding of KPIs and how best to measure success in brand, digital or social strategy
What you’ll be doing:
- Developing digital playbooks, marketing & campaign strategies together with roll-out plans, measurement & reporting
- Develop multi-channel digital strategies across the conversion funnel.
- Experience in synthesis of research and business data into insights and idea generation
- Facilitating the implementation of the digital strategy by collaboratively working with client and external 3rd party partners.
Location: Preferably Cape Town based, whilst mostly working remotely.
Employment Type: Freelance Contract.
Package: Please include your rates.
Should you meet the requirements for this position, please email your CV to bianca@pragmattica.co.za with cover letter.
Should you not hear from us within 5 days, please consider your application unsuccessful.
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