This month’s thought topic is about the #datafree movement, spearheaded by biNu Technologies, a client Pragmattica is proud to be associated with.

The high cost of data is a major barrier to reaching SA’s mass-market audience digitally. As a result, most marketers are not able to reach the masses, unless they spend mega bucks on traditional advertising such as billboards, radio, print, and tv. Here are the top three barriers that need to be overcome to get optimal mobile engagement.

#datafree is when a user has access to online content that does not use any of their airtime or data. This works by incorporating “Reverse Billing” when apps and websites transfer the cost of data from the users to the providers. i.e. Mobile operators such as Vodacom, MTN, CellC etc. charge the data bill to the provider (aka: publisher) and not the end user.

biNu is the company behind the whole #datafree movement. They are a B2B company that helps businesses shift from data-heavy to #datafree eliminating audience’s data cost barrier.

biNu’s Moya Messenger has been nominated for a MTN Business App of the Year award, the ceremony is taking place tonight, October 10th. You can find an interesting article about Moya Messenger on IOL talking about the benefits of the app.

To view more #datafree apps, simply type #datafree in the Google Play store or click on biNu’s website.