Why a clearly defined digital marketing strategy will help your business soar. 

B2B is an abbreviation for “business to business.” This is a business model in which one company provides products or services for another business. As a B2B business, have you ever implemented a marketing strategy or do you just wing it? 

According to research done by the Devri X blog, 47% of small businesses spend less than $10,000 on digital marketing, 47% of small business owners do their own marketing, and only 53% of the businesses are convinced that content marketing delivers ROI that they can measure. Not only is 47% a high number of businesses who take their marketing into their own hands, but 53% is also an incredibly low number of people who see the value in content marketing.  

When taking your marketing into your own hands and attempting to navigate terrain that is unknown to you, you are potentially setting yourself up for disappointment when your efforts don’t reap the rewards you had hoped for. It’s like taking a shot in the dark and wondering why you missed the target.  

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With saying that, there are a number of challenges faced by small businesses like yours that can be overcome with the right guidance. When marketing is not your forte it is difficult to remain consistent in your efforts to promote your business effectively. Keeping up with the latest marketing trends can also be challenging when you don’t really understand the digital landscape from a marketing perspective. Selecting the correct platforms and increasing lead generation can also feel overwhelming when you aren’t sure how to achieve your goals. This is where Pragmattica comes in! 

 We are able to not only help you navigate the digital marketing sphere, but we also place great importance on strategy, and this makes all the difference in the growth of your business. Spending time, money, and effort on your marketing without a clearly defined strategic plan is going to make reaching your audience exceptionally difficult. Pragmattica provides consulting services that guide your business towards long-term results. Though our strategies are ready-to-use and easy to understand, we always approach each new client in a collaborative and flexible manner to optimize opportunities throughout the intelligence-gathering phase.  

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We aim to gather a better understanding of your challenges and goals so that we can formulate a recommended way forward that provides both immediate and long-term results. Once we have outlined the recommended marketing strategy for your business, we are ready to step in and walk the journey with you. If you don’t have access to the correct marketing agencies, we are able to source them for you and connect with providers that will help you achieve your strategic goals. 

 Offering a practical and pragmatic approach to the creation of your marketing strategy is always a priority, as well as following through with the provided strategy from start to finish. 

 For inquiries about Pragmattica’s consulting services, reach out to us at info@pragmattica.co.za.